It’s not just about the bras anymore! Michelle Mone shows off her hourglass figure in a plunging swimsuit to promote airline

Looking good! Michelle Mone shows off her hourglass figure in a plunging cutaway swimsuit to promote British Airways

She might be leading figure in lingerie, but Michelle Mone OBE is lending her face and body to promote something other than her own bras.

The Scottish entrepreneur showed off her hourglass figure in a an array of sexy swimsuits to help British Airways launch their summer schedule.

Wearing a bespoke British Airways-inspired Ultimo swimming costume, Michelle may well want to think about using herself as a model for her next lingerie collection.

Mone is no stranger to being in front of the camera, having left school aged 15 to become a model, and now 27 years later she’s dusted off some of her old poses.

‘I am delighted that British Airways has asked me to help launch their summer flights,’ Michelle said.

‘I fly with British Airways four times a week and it’s a great honour to be part of this iconic British brand. My Ultimo team and I designed a fantastic one-off British Airways swimsuit to bring our two great brands together.’

Flying the flag for Britain: Michelle wore a bespoke British Airways-inspired Ultimo swimming costume

It seems that Michelle had put in a lot of work down the gym to get herself swimsuit ready for the shoot.

On the day of the campaign launch, she tweeted: Honoured @British Airways have signed me for Summer 14 campaign. Trained SO hard for this shoot (sic)’.

And she let her followers know just how nervous she had been about showing off her body in the photos:

The next face of Ultimo: Maybe Michelle could save some money and maker herself the model ambassador for her lingerie brand

‘Reflecting on what a week it's been. Was so nervous on shooting this campaign for X, how on earth did I deliver pictures like this #bestever’.

Back in 2010, Michelle lost a staggering six stone by using her own brand of diet pills. 

She had blown up from a size 12 to a size 22 when her business was in trouble and her marriage was in turmoil after her husband Michael – the father of her three children – left her and started a relationship with Samantha Bunn, a close family friend and senior employee.

Last year she admitted that she sleeps for four hours a night, not usually going to bed until 2am and is awake again by 6am, and goes for a five-mile jog every morning.